Wales Business News – Animal Physical Therapy App Equicantis, has secured start-up funding to accelerate its growth.
Equicantis is a cloud-based app that enables animal physical therapists in the equine and canine sectors, to manage their businesses and create professional exercise plans for their clients, add documents like vet consents, reports, x-rays, scans plus appointment scheduling and diary management.
The app is aimed at self employed and micro-businesses such as physiotherapists, massage therapists, bodyworkers, osteopaths, chiropractors, musculoskeletal therapists and rehab specialists, to enable such small businesses the ability to manage their business via a specially tailored bespoke app that was conceived out of the Equicantis owners’ own frustrations as an equine musculoskeletal therapist.
Laura Clinton a Wrexham-based equine musculoskeletal saw a gap in the market for a platform that contained a library of exercises for both horses and dogs that fellow animal therapists could use to send out their own exercises plans to their clients following physiotherapy appointments
She said: “The idea was born from my own frustrations as an equine musculoskeletal therapist. Writing exercise plans or trying to create my own digital versions was very laborious, and not always effective for the client who was often unsure that they were performing the exercises correctly, which is ultimately to the detriment of the horse.”
“I decided there must be a better way. I knew there were web platforms out there successfully addressing this in human physiotherapy, but nothing that brought together both equine and canine physical therapy” she added.
The app works so that an animal therapist can create a plan online for their clients, prescribing the exercises that would be most beneficial to their horse or dog’s rehabilitation and edit the sets and reps accordingly. The owner is then sent the plan via a link so they can access it on their phones and watch the videos as many times as they want for accuracy.
Animal Physical Therapy App Equicantis Secured British Business Bank Start Up Loan
The start-up funding for the animal physical therapy app Equicantis was secured as a loan via the British Business Bank Start Up Loans programme, which has enabled the company to bring in more development resources, allowing the team to start developing the new version 3.0 of the platform.
Equicantis owner Laura Clinton said: “Our Start Up Loan has enabled us to bring our plans forward by at least a year. When we knew we needed to access funding to realise our ambitious plans, we were recommended to go to the British Business Bank by a business contact and immediately felt very supported. The low interest rates are obviously a massive plus point too.”
Jess Phillips, senior manager for Wales at the British Business Bank, said of the funding facility: “Laura has combined her love of animals and her skill as an Equine Musculoskeletal Therapist, with an admirable entrepreneurial spirit, to realise a remarkable digital product in Equicantis. Businesses like Equicantis are exactly why the Start Up Loans programme is so important.”
For more information visit www.equicantis.com
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